In today’s digital age, business owners need an effective website strategy with content that engages their audiences, as KWSM: a digital marketing agency’s Vice President of Operations and Finance Stephen Wagner will tell you.
The Aliso Viejo Chamber May Networking Breakfast this year was chock-full of insights for business owners, thanks to Stephen’s informative presentation on “How to Create Effective Content for Your Website.”
Throughout the presentation, Stephen answered a handful of questions, such as:
- What makes one website better than another?
- How do you create content that hooks your audience, builds credibility, and converts visitors into customers?
- How do you organize your content so that it’s easy for visitors to navigate your website?
Stephen primarily offered tips for business owners when designing their websites, including how they can organize their product and service pages, and what comprises an effective credibility piece. He also showed us what makes a website functional: quick load times, no error messages, current content, and no broken images or links. Lastly, he shared how to build a proper About page and video, before diving into Google’s E-E-A-T standard and what it means for business owners and their content strategies.
The Aliso Viejo Chamber thanks Stephen Wagner for teaching us how to craft a functional website and the content that supports it – attendees walked away with new tactics and strategies to employ on their own websites.
If you missed this Networking Breakfast, look ahead to the June event on the 13th and be sure to pre-register online for a small discount. We look forward to seeing our loyal members next month for another nourishing breakfast and insightful presentation!
Join the Aliso Viejo Chamber of Commerce!
If you represent a business or would like to be involved with our business and community leaders, we welcome you to join the Aliso Viejo Chamber of Commerce. The Chamber is dedicated to growing our local economy and connecting like-minded Aliso Viejo residents through professional relationships.
We hope that you will join us as we work together to promote and serve our community. Please check out the benefits of membership.
We Are Here To Help Our Members
We’re here to help you promote your business; please feel free to contact us if you have any specials or promotions. Please email the information and a flyer to Info@AlisoViejoChamber.com.
Lorna
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