Even with today’s technology and online networking advancements, businesses still rely on local chambers of commerce – and for good reason. These organizations are an invaluable tool for businesses that offer a number of opportunities that go far beyond just networking with other entrepreneurs. These groups are dedicated to protecting and promoting the local business community, with a primary goal to help business owners succeed. Here are 3 ways that companies can benefit from joining a local chamber of commerce.
Increase Your Visibility In The Community
Chambers welcome new members into the organization with open arms – and plenty of promotion! Membership is often kicked off with a publicized grand opening or ribbon cutting. Members’ business names are listed on the chamber website, newsletters, and email blasts. Besides all the open invitations to various events, businesses can sponsor and host these festivities to further promote their company. All of these things and more put your business in front of an audience it otherwise might never have reached. Additionally, it can be a great way to acquire referrals. Local chambers often receive calls from individuals and businesses looking for potential vendors and chamber members tend to recommend other chamber members.
Improve Your Reputation and Establish Authority
Research shows that consumers are more likely to do business with a company if it’s a member of their local chamber of commerce. Membership lends credibility; consumers are more likely to believe that such companies use good business practices, are reputable, and care about their customers. According to a study, 49% of consumers were more likely to think favorably of a local business if it was a member of their local chamber and 80% were more likely to purchase a product or service from a chamber member.
Learn Something New Or Act As An Expert
Chambers often host educational seminars and special events for their members that enhance business outreach. These events give businesses owners an opportunity to learn about new topics and show their expertise to other members. For example, a financial company could host an educational seminar on best tax practices; members in attendance are likely to use that company when they need finance services in the future. These events also keep business owners on top of important and evolving issues and trends within the area.
As a member of the Aliso Viejo Chamber, businesses have the opportunity to connect with other local businesses and community members, increase credibility, and grow their customer base. If you are interested in joining the Aliso Viejo Chamber or want to learn more about the many benefits that come with a Chamber membership, please contact us today or call (949) 243-7042. We are happy to assist you with any questions you may have!