Networking has certainly changed over the last decade; gone are the days of only having the ability to connect over lunch, a cup of coffee, or a business meeting. But despite our new online capabilities, it’s still important to get to know your fellow businesses. After all, being part of your community means supporting one another. Here are a few benefits to joining the Aliso Viejo Chamber of Commerce.
Increase Your Visibility
The Chamber of Commerce welcomes new members into the organization with open arms – and plenty of promotion! Membership is often kicked off with a publicized grand opening or ribbon cutting. Members’ business names are listed on the chamber website, newsletters, and email blasts. Besides all the open invitations to various events, businesses can sponsor and host these festivities to further promote their company. All of these things and more put your business in front of an audience it otherwise might never have reached. Additionally, it can be a great way to acquire referrals. Local chambers often receive calls from individuals and businesses looking for potential vendors and chamber members tend to recommend other chamber members.
Improve Your Reputation
Research shows that consumers are more likely to do business with a company if it’s a member of their local chamber of commerce. Membership lends credibility; consumers are more likely to believe that such companies use good business practices, are reputable, and care about their customers. According to a study, 49% of consumers were more likely to think favorably of a local business if it was a member of their local chamber and 80% were more likely to purchase a product or service from a chamber member.
Learn Something New
Chambers often host educational seminars and special events for their members that enhance business outreach. These events give business owners an opportunity to learn about new topics and show their expertise to other members. For example, a financial company could host an educational seminar on best tax practices; members in attendance are likely to use that company when they need financial services in the future. These events also keep business owners on top of important and evolving issues and trends within the area.
Would you like to learn more about the benefits of joining the Aliso Viejo Chamber of Commerce?
The Aliso Viejo Chamber of Commerce is committed to cultivating a diverse group of member organizations that represent all industries present in the Aliso Viejo community of Orange County, California. If you’re considering becoming a member, we encourage you to read about the benefits that come with our membership. We’d love to have you join us!