Is your website working as hard as it could for your business? The Aliso Viejo Chamber of Commerce (AVCC) May Networking Breakfast tackled this question head-on, providing members with valuable tips to maximize their online presence.
Stephen Wagner, VP of Finance at KWSM: a digital marketing agency, delivered a compelling presentation titled “How to Create Effective Content for Your Website.” He emphasized that quality content, tailored to your audience and aligned with your business goals, is the cornerstone of a successful website.
Content Quality: More Than Meets the Eye
Stephen Wagner of KWSM shared insights that often go overlooked:
- Prioritize People, Not Just Algorithms: While SEO is important, writing for real people should be your primary focus. Craft content that resonates, informs, and engages your target audience.
- Lead with Value: Put the most important information upfront. Capture attention quickly and deliver on your promises.
- Research is Key: Understand your audience’s needs and interests. Tailor your content to address their pain points and offer solutions.
By following these guidelines, you can create content that ranks well in search engines and drives meaningful engagement and conversions.
Networking and Community Building
The breakfast was more than just a presentation. It was an opportunity for AVCC members to connect and exchange ideas. Early bird networking kicked off the event, followed by a lively Q&A with Stephen Wagner.
We were also honored to have representatives from two of our Silver President’s Circle members in attendance:
- Moulton Niguel Water District, Bill Moorhead, and Sherry Wanninger
- Soka University of America, Martin Beck
Don’t Miss the Next AVCC Event!
The AVCC Networking Breakfast is held on the second Tuesday of every month at Wedgewood Aliso Viejo Center. It’s a fantastic way to stay informed, build relationships, and grow your business. Mark your calendar for the next breakfast and bring a drawing gift for a chance to win valuable prizes!
Join The Aliso Viejo Chamber of Commerce
If you represent a business or would like to get involved with our business and community leaders, we welcome you to join the Aliso Viejo Chamber of Commerce. The Chamber is dedicated to growing our local economy and connecting like-minded Aliso Viejo residents through professional relationships.
We hope that you’ll visit our sign-up page, fill out a form, and join our Chamber as we work together to promote and serve our community. There are so many benefits for members!